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Ø J&K Govt under Mission Youth will support 500 youth
for establishing home stay and Rs. 50,000 financial assistance per home stay
will be provided for refurbishment, announces the LG Ø The venture will help in building a tourist
infrastructure of world standards in rural J&K: Lt Governor Ø Nature has blessed J&K with great scenic beauty,
& rural home stays will offer a piece of eternal culture, cuisine,
traditions, and warm & friendly hospitality of J&K to domestic &
International travelers: LGa Ø Through vocal for local products, individuals and
enterprises will help in poverty alleviation & sustainable development,
says the LG |
Rural Home stay to encourage micro-entrepreneurs,
revitalize local art & crafts and redevelopment of rural areas: Lt Governor
·
By December this year, around 200 home stays will be
available on OYO platform
JAMMU, FEBRUARY 10: Jammu & Kashmir Government
and world’s leading travel tech platform, OYO Group today launched rural home
stay under project "Crown of Incredible India" in a special event
presided by Lieutenant Governor, Manoj Sinha at Raj Bhawan.
The Lt Governor announced Rs. 50,000 special
financial assistance to youth willing to establish a home stay unit.
The Lt Governor said that J&K UT has emerged
as a leader in the tourism sector over the last two and a half years.
With a market giant like OYO coming onboard, we
are making in-roads to encourage micro-entrepreneurs in the villages and
revitalizing local art & crafts and redevelopment of rural areas, added the
Lt Governor.
Undoubtedly, nature has blessed J&K with great
scenic beauty, and rural home stays will offer a piece of eternal culture,
cuisine, traditions, and warm & friendly hospitality of J&K UT to
domestic & International travelers, the Lt Governor observed.
This new initiative will empower local
communities, youth and women, fulfilling the vision of Aatmanirbhar Bharat.
Through vocal for local products, individuals and enterprises will help in
poverty alleviation and sustainable development, said the Lt Governor.
The venture will help in building a tourist
infrastructure of world standards in rural J&K. By December this year,
around 200 home stays will be available on OYO platform, he added.
Under the guidance of Hon’ble Prime Minister, Shri
Narendra Modi, the tourism sector has made unprecedented progress and recorded
highest tourist influx in the country, besides generating great employment
avenues for the locals, observed the Lt Governor.
The Lt Governor said that the government is
creating requisite facilities for the domestic and international tourists to
experience the rich rural culture and traditions. Better road connectivity,
water & electricity supply, mobile & internet connectivity are being
ensured in the villages included under Tourist Village Network, he added.
We are making efforts in a systematic manner to
connect the youth and self-help groups on a large scale in the tourist village
network and give them an opportunity to be a part of the transformation of
rural J&K, said the Lt Governor.
The UT Government under Mission Youth will support
500 youth for establishing home stay, he added.
The Lt Governor asked the DDCs, PRI
representatives and other stakeholders to play their important role in tapping
the huge tourism potential of rural J&K.
The new initiative will also promote sustainable
and eco-tourism, rural products and creating employment opportunities in rural
areas, he further added.
Sh. Mohammad Yousuf Gorsi, Chairman, DDC Anantnag
thanked the UT Government for the endeavour to support the rural homeowners and
augment their livelihood.
Dr. Arun Kumar Mehta, Chief Secretary, while
speaking on the occasion, said the rural home stay under project "Crown of
Incredible India" will create new entrepreneurs, provide gainful
employment to the rural youth and strengthen the rural economy.
Sh. Ritesh Agarwal, Founder & Group CEO, OYO,
said that the OYO group is proud to extend its partnership with the Jammu &
Kashmir Government to generate economic and employment opportunities in rural
areas.
We are committed to strengthening tourism for the
benefit of local communities and aim to work together with these
micro-entrepreneurs to promote sustainable and responsible travel and
home-stays that contribute to resilient local economies and support jobs, he
added.
OYO Hotels has tied up with 20 home stays in
Pahalgam and 10 home stays are present on their platform as on date. The
project also aimed to improve tourism in underpenetrated areas in Udhampur,
Doda, Pahalgam and Kokernag, it was informed.
Sh. Ranjan Prakash Thakur, Principal Secretary to
Government, Industries & Commerce Department and Dr Shahid Iqbal Choudhary,
CEO Mission Youth outlined the key features of the rural home stay initiative.
Sh. Rohit Kapoor, CEO OYO India and South East
Asia presented the Vote of Thanks.
Theme presentation on Home stays and a video
message from Pahalgam Home stay owners were also showcased.
Dr. Piyush Singla, Deputy Commissioner, Anantnag;
Sh. Siddhartha Dasgupta, President Corporate Affairs, OYO; Guruprasad
Sankaranarayanan, Chief Strategy Officer - India & South East Asia, OYO and
other concerned officers were present on the occasion.
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